Participants (six), present approaches various ethnic groups use online to meet audience needs while also selling products. The panelists combine discussion of media sales and marketing techniques for selling beauty products online with production approaches used and actual audience response to these programs. They examine elements that make audience members come back to the sites over and over again.
Moderator: Phillip Powell, Valparaiso University
Panelist: Chetachi Egwu, Nova Southeastern University; Miao Guo, Ball State University