With sports being one of the last bastions of live appointment viewing in television, marketing, and all the components of marketing, each event plays a critical role in the success of any sports media brand, from emerging media and digital platforms to innovative approaches to publicity and social marketing.
• Learn the critical marketing and promotions strategies used by the biggest players in sports to build brands and audiences.
• Be exposed to some of the best creative in sports media marketing.
• Explore power of storytelling in its short form to drive audiences to tune in and build loyal fan bases.
Speaker: Aaron Taylor, VP Marketing, ESPN