A recent survey in Nigeria found a dramatic increase in mobile phone usage – the two most popular uses were text messaging and listening to the radio. As international broadcasters, such as Voice of America, look to remain relevant internationally, they must adapt to this technology. The two-step or multi-step flow of communication describes how radio is used when adapted by mobile phones worldwide. This panel examines what is happening in Nigeria and the implications for international broadcasting in general.
Moderator: Thomas B. Christie, University of Texas - Arlington
Panelist: Andrew M. Clark, University of Texas - Arlington; Tom Ingram, University of Texas - Arlington; Eronini Megwa, University of Texas - Arlington
